Wendy’s to test dynamic pricing in 2025.

Wendy's is planning to test a dynamic pricing system, similar to Uber's surge pricing, in 2025. The fast-food chain will invest $20 million to roll out digital menu boards in all U.S. company-operated restaurants, allowing prices to change in real-time based on demand. This new strategy aims to optimize customer flow and manage product demand effectively, potentially increasing sales and profits.

February 26, 2024
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