UConn's Aaliyah Edwards signed a big NIL deal with Adidas Canada but cannot actively participate in US endorsements.
UConn's Aaliyah Edwards, a Canadian basketball player, signed a big NIL (Name, Image, Likeness) deal with Adidas Canada. However, due to US law, she cannot actively participate in endorsements in the US and can only make money through passive NIL deals, such as jersey sales. This contrasts with her teammate Paige Bueckers, who is worth more than half a million dollars in the NIL world. Edwards' financial security may have influenced her decision to return to UConn for another season rather than entering the WNBA draft.
February 27, 2024
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