Apple cancelled its "Titan" electric car project after investing billions, shifting focus to AI and affecting 2,000 employees.

Apple has scrapped its electric car project, known internally as "Titan," after investing billions over a decade. The decision was announced internally affecting nearly 2,000 employees, with their resources being shifted to Apple's artificial intelligence division. Employees will focus on generative AI projects, a priority for the tech giant. The electric vehicle project faced multiple challenges and delays, and Apple's executives found that building cars is not the same as building iPhones.

February 27, 2024
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