Emcure Pharmaceuticals launches "Unmask Anemia" initiative in India to raise awareness and improve detection/treatment of iron deficiency anemia in women.

Emcure Pharmaceuticals launches "Unmask Anemia" initiative in India, focusing on raising awareness and improving detection/treatment of iron deficiency anemia among women. The online self-test assesses risk based on common signs/symptoms often unnoticed or misattributed. Over 57% of women aged 15-49 in India experience anemia. The initiative complements the Indian government's Anemia Mukt Bharat mission.