Zomato's viral social media exchange with customer Ritika over a single fish fry order.

Zomato's playful social media response to a customer's single fish fry order has gone viral, joining a popular Instagram game trend. The exchange featured the customer, Ritika, placing an order for a single fish fry, with Zomato responding with the phrase "Paani mein gayi." The lighthearted interaction captured the attention of many online, resulting in over 3 lakh views on the platform.