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In January 2024, Australians spent 1 hr 26 min daily on music streaming services, a 13% decrease from the previous year, while online audio advertising grew 21% to $265.
The Digital 2024 Australia report reveals that Australians spent one hour and 26 minutes on music streaming services daily in January 2024, a 13% decrease from the previous year.
Concurrently, spending on other activities, including radio listening and podcasts, saw a decline.
However, online audio advertising in Australia is on the rise, growing 21% to $265.8 million in 2023, with podcast ad expenditure reaching $99.1 million.
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En enero de 2024, los australianos dedicaron 1 hora y 26 minutos diarios a servicios de transmisión de música, una disminución del 13 % con respecto al año anterior, mientras que la publicidad de audio en línea creció un 21 % a 265 dólares.