HMD company plans a multi-brand strategy in 2024.

HMD, the company behind Nokia phones, has announced a shift to a multi-brand strategy approach in 2024, including launching new original HMD devices, continuing to sell Nokia phones, and collaborating with partners like Mattel for the upcoming "Barbie Flip Phone," which will be released in July. HMD is also focusing on making phones more affordable, repairable, and accessible to the global market. The company aims to have half of the phones it sells this year be easily repairable.

February 25, 2024
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