Asahi Group Holdings plans to quadruple Super Dry beer sales overseas by 2030 through US acquisitions, starting with Octopi Brewing.
Japan's Asahi Group Holdings plans to quadruple its overseas sales of the popular Super Dry beer by 2030 through acquisitions in the United States and other markets. The recent purchase of Wisconsin-based Octopi Brewing enables Asahi to manufacture Super Dry in the US instead of importing it from European factories. Asahi is among several Japanese companies seeking growth in the US, driven by the need to expand beyond their shrinking, ageing home market.
February 26, 2024
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