FIFA President Gianni Infantino and WTO Director-General Dr Ngozi Okonjo-Iweala commit to using C4+ initiative cotton in FIFA programs to boost the global football economy and promote sustainable development in West Africa.

FIFA President Gianni Infantino and WTO Director-General Dr Ngozi Okonjo-Iweala have reaffirmed their commitment to improving lives and livelihoods in West Africa. They plan to use cotton from the Cotton-4 plus (C4+) initiative in FIFA programmes, aiming to boost the global football economy, which has a real economic impact of almost $270bn. The partnership between FIFA and the WTO is promoting sustainable development via the global football economy, with a specific focus on C4+ cotton-producing countries in Africa.

February 24, 2024
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