Padel sport signs 4-year, multi-million dollar partnership with Red Bull for global expansion and streaming.
Padel, a popular racquet sport, strengthens its global presence with a 4-year partnership with energy drink giant Red Bull. Premier Padel, owned by Qatar Sports Investments and Red Bull, will stream matches on Red Bull TV in over 130 countries and create content throughout the partnership until 2027. The deal, worth tens of millions of pounds, aims to boost the sport's popularity with celebrity support from athletes like Lionel Messi and Jurgen Klopp.
February 23, 2024
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