The Rolling Stones' rum brand, Crossfire Hurricane, partners with Southern Glazer's Wine & Spirits for national distribution, starting in Florida and California in late February.

The Rolling Stones' signature rum, Crossfire Hurricane, has signed a national distribution agreement with Southern Glazer's Wine & Spirits. Born from a partnership with Universal Music Group and Socio Ventures, the rum will be available in Florida and California in late February, followed by a nationwide rollout. Crossfire Hurricane is a blend of Caribbean rums from Jamaica, Barbados, and the Dominican Republic, and was launched in November 2023 after the band's album, Hackney Diamonds.