Rivian CEO sets $48,000 price for R2 EV, to be unveiled March 7 and enter production in 2026.
Rivian CEO RJ Scaringe has set $48,000 as the "sweet spot" for the price of the upcoming R2 electric vehicle (EV), which is smaller than the R1S SUV and cheaper. The R2 is set to be unveiled on March 7 and will enter production in 2026. Rivian is set to report its fourth-quarter financial results on February 21, with investors keenly awaiting the company's projections for 2024 amidst fluctuating EV market demands.
February 20, 2024
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