Amazon plans to launch a low-priced fashion and lifestyle vertical called 'Bazaar' in India, targeting cost-conscious customers with unbranded products under Rs 600.

Amazon is reportedly preparing to launch a low-priced fashion and lifestyle vertical called 'Bazaar' in India, with the aim to attract cost-conscious customers. The e-commerce giant has begun onboarding sellers and has requested them to list unbranded products, such as clothing, luggage, watches, shoes, and jewelry, priced under Rs 600. Bazaar will offer sellers access to tens of millions of customers, "hassle-free" delivery and levy zero referral fee.