Amazon plans to launch a low-priced fashion and lifestyle vertical called "Bazaar" in India, targeting value customers with unbranded products priced under ₹600.

Amazon is planning to launch a low-priced fashion and lifestyle vertical called "Bazaar" in India, targeting the Indian value customer as demand for mass-market products slows down. The new platform, already onboarding sellers, will offer unbranded fashion and lifestyle products including apparel, watches, shoes, jewellery, and luggage priced below ₹600. Amazon Bazaar aims to provide sellers access to millions of customers, hassle-free delivery, and levy zero referral fee.

February 21, 2024
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