In January, YouTube and Peacock led streaming viewership, with YouTube maintaining its top spot for 12 months and Peacock capitalizing on NFL traffic.
YouTube and Peacock dominated streaming viewership in January, with YouTube maintaining its top spot for 12 consecutive months and Peacock capitalizing on football fans. Nielsen's The Gauge report reveals that YouTube increased its viewership by 3.9% in January, while a Peacock NFL playoff game led to the biggest streaming day ever. Streaming platforms accounted for 36% of all TV use, and broadcast networks held 24.2%.
February 20, 2024
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