NBA unveiled personalized AI tech NB-AI at All-Star tech summit, showing examples like Spider-Man movie clips and aiding referees.

The NBA has unveiled NB-AI, a new AI technology that aims to personalize the live game viewing experience for fans. The league showcased the capabilities of NB-AI at the annual All-Star tech summit, with examples including creating NBA game clips that resembled a Spider-Man movie. Commissioner Adam Silver demonstrated how AI is transforming the NBA, assisting referees in making decisions, translating play-by-play into multiple languages, and powering the league's official app.

February 16, 2024
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