Florida's tourism numbers dropped to 135.02 million tourists in 2023, down from 137.4 million in 2022, with domestic tourism declining in Q4.

Florida's tourism experienced a slight decrease in 2023, dropping from 137.4 million tourists in 2022 to 135.02 million. Despite a 15.9% increase in overseas visitors during the fourth quarter, the overall number of tourists in this period decreased from 32.9 million in 2022 to 29.8 million in 2023. Domestic tourism saw a significant drop, particularly in the fourth quarter, with US travelers decreasing by 12.1%. Florida's tourism industry is anticipated to face competition from other states and countries that were closed for longer during the pandemic and may require budget negotiations for upcoming financial years.

February 17, 2024
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