Prince Edward Island signs a $2.5M, 3-year tourism marketing deal with the NHL, designating its tourism board as the league's official partner.

Prince Edward Island has signed an exclusive tourism marketing deal with the NHL. The agreement designates Tourism Prince Edward Island as the "official travel destination partner of the NHL." The provincial government will pay the league $2.5 million in the first year, with a three-year term. The deal aims to bolster the province's tourism sector, which is among the top three industries on the island.

February 15, 2024
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