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flag In 2023, US toy sales dropped by 8% due to potential household financial stress and increased student loan repayments, leading to reduced discretionary spending on toys.

flag Consumers faced stress in 2023, and this may have impacted their toy purchases. flag Fewer families reported shopping for new toys for their children, as young parents are being more cautious with their budgets. flag Despite this decline, demand for toys has not disappeared. flag Overall, toy sales in 2023 dropped by 8% in both dollar terms and unit sales, with a significant decrease during the Christmas season.

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