In 2023, US toy sales dropped by 8% due to potential household financial stress and increased student loan repayments, leading to reduced discretionary spending on toys.

Consumers faced stress in 2023, and this may have impacted their toy purchases. Fewer families reported shopping for new toys for their children, as young parents are being more cautious with their budgets. Despite this decline, demand for toys has not disappeared. Overall, toy sales in 2023 dropped by 8% in both dollar terms and unit sales, with a significant decrease during the Christmas season.

February 11, 2024
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