The Royal Commission for AlUla launched the 'Leap of Hope' campaign.

On 10 February 2024, the Royal Commission for AlUla (RCU) launched the new 'Leap of Hope' campaign on the International Day of the Arabian Leopard to strengthen global awareness and action towards conserving the critically endangered Big Cat species. As part of the campaign, a film and an immersive gaming experience were launched on platforms Roblox and Decentraland. 'Leap of Hope' symbolises the Arabian Leopard's agility in catching prey and its collective term for a group of leopards. The event followed the UN's declaration of this day for the first time, wherein RCU expanded its long-term mission to protect the Arabian Leopard both in real life and the virtual world.

February 10, 2024
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