Toyota Motor North America will showcase the 2024 Tacoma's off-road capabilities in a comedic Super Bowl LVIII commercial titled "Dareful Handle." Toyota Motor North America mostrará las capacidades todoterreno de la Tacoma 2024 en un comercial cómico del Super Bowl LVIII titulado "Dareful Handle".

Toyota Motor North America plans to spotlight the 2024 Tacoma model in a 30-second Super Bowl commercial. Toyota Motor North America planea destacar el modelo Tacoma 2024 en un comercial de 30 segundos del Super Bowl. The commercial, titled “Dareful Handle,” showcases the truck's off-road capabilities and includes a comedic portrayal of passengers clutching the side grab handle during thrilling adventures. El comercial, titulado “Dareful Handle”, muestra las capacidades todoterreno de la camioneta e incluye una representación cómica de pasajeros agarrándose del asidero lateral durante emocionantes aventuras. Created by Toyota's agency, Saatchi & Saatchi, in collaboration with Le Truc and directed by Tarsem Singh, the spot will be one of the first commercials aired in the third commercial break of the third quarter during Super Bowl LVIII. Creado por la agencia de Toyota, Saatchi & Saatchi, en colaboración con Le Truc y dirigido por Tarsem Singh, el anuncio será uno de los primeros comerciales transmitidos en la tercera pausa comercial del tercer trimestre durante el Super Bowl LVIII.