Toyota Motor North America will showcase the 2024 Tacoma's off-road capabilities in a comedic Super Bowl LVIII commercial titled "Dareful Handle."

Toyota Motor North America plans to spotlight the 2024 Tacoma model in a 30-second Super Bowl commercial. The commercial, titled “Dareful Handle,” showcases the truck's off-road capabilities and includes a comedic portrayal of passengers clutching the side grab handle during thrilling adventures. Created by Toyota's agency, Saatchi & Saatchi, in collaboration with Le Truc and directed by Tarsem Singh, the spot will be one of the first commercials aired in the third commercial break of the third quarter during Super Bowl LVIII.

February 08, 2024
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