Mars Agency acquires New Zealand's The In Group, strengthening its regional brand activation capacities.

The Mars Agency, a global leader in commerce marketing, has acquired The In Group, New Zealand's preeminent brand activation agency. This acquisition, combined with their spring 2022 acquisition of Australia-based XPO Brands, solidifies The Mars Agency as a key partner for both local-market and regional brand activation. The deal provides a strong foundation for The Mars Agency to bring its full range of connected commerce capabilities to New Zealand.

February 07, 2024
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