India's smartwatch shipments increased 50% in 2023, led by Fire-Boltt; growth attributed to low-cost devices, marketing efforts, and local manufacturing, per Counterpoint Research.

India's smartwatch shipments experienced a 50% increase in 2023, with Fire-Boltt leading the market, according to a report by Counterpoint Research. The growth was attributed to the rising penetration of smartwatches, the proliferation of low-cost devices targeting first-time users, and enhanced efforts by Indian brands in marketing, distribution, promotions, and local manufacturing. The top five brands in India's smartwatch market had a combined share of 81%.

February 07, 2024
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