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flag Lucky Saint non-alc beer brand saw a 158% sales increase in December, attributable to increased moderation of alcohol consumption and 62% of Britons feeling comfortable visiting a pub without drinking alcohol.

flag Lucky Saint reports strong sales growth over December, with Emma Heal, CEO of the brand, stating that the company has benefited from the increasing trend of moderated alcohol consumption. flag Heal explains that customers are choosing to drink beer on more occasions, thanks to the growth of non-alcoholic options. flag Lucky Saint's cans of lager have been included in supermarket meal deal offers as a result of the increased sales.

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