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Lucky Saint non-alc beer brand saw a 158% sales increase in December, attributable to increased moderation of alcohol consumption and 62% of Britons feeling comfortable visiting a pub without drinking alcohol.
Lucky Saint reports strong sales growth over December, with Emma Heal, CEO of the brand, stating that the company has benefited from the increasing trend of moderated alcohol consumption.
Heal explains that customers are choosing to drink beer on more occasions, thanks to the growth of non-alcoholic options.
Lucky Saint's cans of lager have been included in supermarket meal deal offers as a result of the increased sales.
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La marca de cerveza sin alcohol Lucky Saint experimentó un aumento de ventas del 158 % en diciembre, atribuible a una mayor moderación del consumo de alcohol y al 62 % de los británicos que se sienten cómodos visitando un pub sin beber alcohol.