Luxury automakers Lamborghini, Ferrari, Bentley, and Rolls-Royce experience record sales and revenue growth due to increased demand from ultra-wealthy customers.

Luxury automakers like Lamborghini, Ferrari, Bentley, and Rolls-Royce have seen success as their customer bases grow and become wealthier. Lamborghini sold over 10,000 vehicles for the first time ever last year, and Ferrari experienced a 17% increase in revenue. To make the most of their limited markets, these companies are focusing on extreme customization, allowing buyers to create unique supercars or ultra-luxury SUVs. In some cases, cars are built in very small numbers specifically for individual buyers.

February 03, 2024
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