ZYN nicotine pouches, reaching US popularity via social media, spark scrutiny even as they are marketed as tobacco-free smoking alternatives, despite containing nicotine linked to youth health risks.

ZYN, a type of nicotine pouch, is gaining popularity in the United States, particularly among young people, due to its presence on social media platforms. Despite being marketed as a tobacco-free alternative to smoking, the pouches contain nicotine, which can have negative impacts on brain development and is considered a health risk. The products have been popular in Europe for some time, but their presence in the US has sparked scrutiny and concern from health experts.

February 01, 2024
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