Tencent halts Nier mobile game development due to monetization struggles and challenges to its strategy.

Tencent, the world's largest gaming company, has ceased the development of a mobile game based on Square Enix's Nier franchise. This setback comes as a result of the inability to find an effective monetization model for the high development costs and franchise rights, and poses challenges for Tencent's decade-long strategy of turning console and PC hits into mobile games.

February 02, 2024
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