Royal Commission for AlUla launches 'I Care' campaign to celebrate, protect, and promote northwest Arabia's heritage, aligning with Saudi Vision 2030 and collaborating with US artist David Popa.

The Royal Commission for AlUla (RCU) has launched an 'I Care' campaign to celebrate, protect, and promote the rich cultural heritage, diversity, and history of Northwest Arabia. The campaign aims to raise public knowledge, awareness, and commitment to preserving the ancient history of AlUla, which is in line with the goals of Saudi Vision 2030. As part of the campaign, RCU has partnered with US artist David Popa to create a landmark artwork within the AlUla landscape.

February 01, 2024
5 Articles