Quiet luxury trend boosts profits for luxury brands like Hermes, Miu Miu, and Richemont.

Quiet luxury, a viral fashion trend last year, has not only impacted the fashion industry, but has also started showing returns for investors. Companies like Hermes, Prada-owned Miu Miu, Brunello Cucinelli, Compagnie Financière Richemont and Swatch Group saw significant benefits from this trend. Quiet luxury is characterized by understated and subtle showcasing of luxury items, with shows like the HBO series "Succession" contributing to its popularity.

January 29, 2024
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