Indian tyre maker CEAT focuses on PV sales growth for replacement tyre demand, plans to enter US PV & truck/bus radial markets next fiscal year, and invests in R&D and marketing for the US market launch.

CEAT Ltd, an Indian tyre manufacturer, aims to capitalize on the growth of passenger vehicle sales in India and the demand for replacement tyres. The company plans to enter the US passenger vehicle and truck and bus radial tyre market in the first quarter of the next fiscal year as part of its international growth strategy. CEAT's Managing Director & CEO, Arnab Banerjee, expresses optimism regarding the replacement market and highlights that electrification and premiumization trends are favorable for the tyre industry. CEAT is investing heavily in research and development and marketing to prepare for its US launch, which will include passenger car and utility vehicle (PCUV) and truck and bus radial (TBR) categories.

January 28, 2024
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