Netflix's gaming portfolio expanded with the Grand Theft Auto Trilogy, surpassing expectations and tripling engagement in a year.

Netflix's co-CEO, Greg Peters, revealed that mainstream gaming titles, such as Grand Theft Auto Trilogy, have significantly expanded Netflix's gaming portfolio. The Grand Theft Auto Trilogy's performance has not just met but surpassed their high expectations, recording the highest download and engagement numbers and outperforming mobile game downloads for several weeks. This has led to a threefold increase in game engagement over the past year, a trend attributed to the success of popular gaming titles.

January 23, 2024
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