The Meat & Livestock lamb ad has been released, taking a humorous approach to the concept of generation gap.

Australia's annual lamb advertisement has been released, taking a humorous approach to the concept of the generation gap. The tongue-in-cheek clip targets baby boomers, Gen X, Millennials, and Gen Z and features the well-known lambassador Sam Kekovich. The ad covers various topics such as mobile phone usage, slang, home ownership, and "cancel culture." Meat & Livestock's annual lamb advertisement will be broadcast across TV, online, catch-up TV, paid social, and retail out-of-home channels.

January 07, 2024
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