Date apps anticipate a spike in use on the first Sunday of the year, which is appropriately named "Dating Sunday."

The first Sunday of every year is known as "Dating Sunday," with millions of single Americans using dating apps at this time to start fresh. Tinder anticipates a 22% increase in messages and an 18.2% increase in likes compared to other Sundays of the year. People also reply to messages faster on this day, by 20 minutes.

January 05, 2024
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